Bristol Myers Squibb traditionally used its annual report not only to comply with SEC-mandated financial reporting but also to highlight advances in its research and development, and to tell the stories of patients whose lives have been transformed by those scientific advancements.
For 2022, the leadership decided to separate those two efforts. The 2022 annual report included the standard Form 10K along with a letter from the CEO and the r&d pipeline. Patient profiles, articles on science, the company’s commitment to ESG and access, and other compelling pieces of content were presented as a digital-only, newsmagazine-style feature called Our Stories.
I worked closely with the teams assigned to both products. For Our Stories, I not only provided comprehensive design services but also worked closely with the in-house i/t and programming teams to trouble shoot the digital magazine.
